Engaging audiences

http://apo.org.au/research/engaging-audiences

It’s essential for leaders of arts organisation to take careful stock of the long-term influences and challenges affecting the arts sector such as demographic shifts and new technologies that are creating entire new “spaces” for people to come together and experience the arts. The report describes how organisations are responding creatively to those challenges using such means as market research, re-branding, and drawing audience-building lessons from other sectors such as professional sports.

Source: Australian Policy Online